# Build Things That Build Things

> AI systems that work with your team, not against them. We deploy agentic AI implementation systems for founder-led teams doing $200k-$5M revenue. Based in Brentwood, Tennessee, serving businesses nationwide.

## Company Overview

Build Things That Build Things (BT3) is an AI implementation consultancy founded in 2024 by Ryan Wanner, a Systems Architect specializing in agentic AI deployment. We help founder-led companies implement AI systems that enhance team capabilities rather than replacing them.

**Legal Entity:** Build Things That Build Things, LLC
**Founded:** 2024
**Headquarters:** Brentwood, Tennessee
**Service Area:** Nationwide (United States)
**Website:** https://buildthingsthatbuildthings.com
**Contact:** ryan@buildthingsthatbuildthings.com | +1-615-481-5395

## Our Philosophy

**Tagline:** Build things that build things

**Mission:** Ship useful AI—fast. Turn chaos into clear systems that compound.

**Core Belief:** AI only works when it's built with people, not against them. We focus on agentic AI—systems that understand your context, follow your processes, and make decisions aligned with your goals.

### The Problem We Solve

80% of AI projects never make it to production. The reasons:
1. **AI can't understand your brand** - Generic outputs that sound nothing like your company
2. **Teams don't trust it** - Implementations feel like replacements, not enhancements
3. **No roadmap, just chaos** - Throwing tools at problems without strategy
4. **Vendor lock-in** - Proprietary platforms that hold data hostage

### Our Approach

**Agentic AI vs. Chaotic AI**
- Agentic AI: Works WITH your team, understands context, follows processes, aligns with goals
- Chaotic AI: Creates more work than it saves—disconnected tools, generic outputs, untrusted systems

We build the first kind. Always.

## What We Do

### Consulting & Implementation Services

#### 1. AI Readiness Audit - $97 (Beta Pricing, normally $497)
**Deliverables:**
- Current state analysis & gap assessment
- Data mapping & security review
- LLMs.txt creation (brand context file for AI)
- 90-day implementation roadmap
- Framework selection & architecture design

**Timeline:** 3-5 business days
**Format:** Remote + async
**Best for:** Companies exploring AI implementation, need strategic clarity

**Our Guarantee:** If we can't identify at least 3 high-ROI automation opportunities, we refund 100%. No questions asked.

#### 2. Full Implementation - Custom Pricing
**Deliverables:**
- Custom system architecture & design
- Implementation & integration
- Team training & comprehensive documentation
- Complete handoff & ownership transfer (no vendor lock-in)
- 30-day post-launch support

**Timeline:** 4-8 weeks typical
**Format:** Remote or on-site available
**Results:** 129% average revenue growth, 2-6 month ROI

#### 3. Framework Workshops - Custom Pricing
**Focus Areas:**
- MOODA Loop deep dive (design-centric marketing automation)
- 4T Resource Planner (Tech, Talent, Tangibles, Tides)
- Context engineering methods
- Hands-on implementation exercises

**Timeline:** 1-2 day format
**Format:** Remote or on-site

### Products

#### Brand Context Kit - $97 / $297 / $497
**Problem Solved:** AI produces generic content that sounds nothing like your brand. You spend hours editing everything.

**Solution:** Codified brand guidelines that teach AI your voice, style, and positioning through LLMs.txt implementation and structured data templates.

**What's Included:**
- Complete LLMs.txt templates & implementation guide
- Brand data structure frameworks
- Voice calibration system
- Context engineering playbook
- Video walkthrough (45 min)

**Tiers:**
- Starter: $97 (DIY implementation)
- Professional: $297 (Most Popular - includes 1-on-1 setup call)
- Enterprise: $497 (White-glove implementation + custom frameworks)

**Guarantee:** 30-day money-back guarantee, instant delivery

#### BOS (Business Operating System) - Coming Q1 2026
**Problem Solved:** Disconnected tools and processes. Teams spend more time managing systems than using them.

**Solution:** End-to-end operating system combining MOODA Loop, 4T Planning, and automation workflows.

**What's Included:**
- Complete MOODA Loop implementation
- 4T Resource Planner templates
- Automation workflow library
- Notion workspace templates
- Implementation roadmap

**Launch Details:** Limited to first 50 customers, 20% launch discount

#### AI Implementation Starter Kit - FREE
**What's Included:**
- AI Readiness Checklist
- Framework overview guide
- LLMs.txt starter template
- Implementation planning worksheet
- Notion workspace (basic)

**Access:** No email required, instant download

### Education & Training

#### AI Implementation Fundamentals - FREE (YouTube)
**Format:** 12-part video series (6 hours total)
**Content:**
- Why AI Can't Understand Your Brand (10 min)
- Brand Context Kit Walkthrough (20 min)
- MOODA Loop Deep Dive (25 min)
- + 9 more modules

**Target Audience:** All levels, implementation-focused

#### MOODA Loop Certification - $497 (Coming Q1 2026)
**Format:** 8-week framework mastery program
**Deliverables:**
- Framework deep dive
- Weekly implementation workshops
- Case study analysis & teardowns
- Official certification credential
- Lifetime community access

#### Implementation Community - $97/month (Coming Q1 2026)
**Benefits:**
- Weekly implementation workshops
- Monthly live Q&A with Ryan
- Private Slack community
- Resource library & templates
- Peer review & feedback

## Proprietary Frameworks

### 1. MOODA Loop (Design-Driven Marketing Automation)
A systematic approach to marketing automation that puts design and brand consistency at the center. Unlike traditional marketing automation that optimizes for volume, MOODA Loop optimizes for brand coherence while scaling output.

**Key Principle:** Design-centric marketing that compounds over time through consistent brand application.

### 2. 4T Resource Planner
Strategic planning framework organizing business resources into four categories:
- **Tech:** Tools, systems, infrastructure
- **Talent:** People, skills, expertise
- **Tangibles:** Physical assets, capital, inventory
- **Tides:** Market conditions, timing, external factors

**Application:** Resource allocation, strategic planning, gap analysis

### 3. Context Engine
Brand understanding and voice calibration system that teaches AI to understand and replicate your unique brand voice, positioning, and style.

**Components:**
- Brand data structures
- Voice calibration protocols
- Context engineering methods
- LLMs.txt implementation

### 4. OODA Loops (Applied to AI)
Adaptation of Boyd's military decision framework for AI implementation:
- **Observe:** Monitor AI performance and outputs
- **Orient:** Understand context and objectives
- **Decide:** Choose implementation approach
- **Act:** Deploy and iterate

**Application:** Rapid iteration, continuous improvement, adaptive systems

### 5. GEO/SCO (Generative Engine Optimization / Search Context Optimization)
Next-generation SEO strategy optimizing for AI search engines (ChatGPT, Perplexity, Gemini, Claude) in addition to traditional search engines.

**Key Tactics:**
- LLMs.txt implementation
- Citeable statistics and data
- FAQ schema markup
- Platform-specific optimization
- Earned media authority building

## Proven Results

**Track Record:**
- 30+ companies transformed
- 50+ AI systems deployed
- 129% average revenue growth
- 2-6 month typical ROI

### Case Studies

#### Stealth Startup (Tech) - $5M Series A Funding
**Challenge:** Early-stage startup needed AI strategy to attract investors
**Solution:** Built complete AI roadmap and implementation framework
**Results:**
- Secured $5,000,000 Series A funding
- Shipped product in 6 months
- Built technical credibility with investors

**Timeline:** 6 months from engagement to funding

#### Chelsea Realty 615 (Real Estate) - 3x Traffic Growth
**Challenge:** Real estate brokerage struggling with digital visibility
**Solution:** Implemented MOODA Loop for content automation and SEO
**Results:**
- First-page Google rankings for high-intent keywords
- 3x increase in organic traffic
- 60% reduction in content costs

**Timeline:** 90 days to first-page rankings

#### Entertainment Golf (Hospitality) - 2x ROAS
**Challenge:** Golf entertainment venue needed better ad targeting and conversion
**Solution:** Implemented AI-powered audience segmentation and creative testing
**Results:**
- 2x return on ad spend improvement
- 40% lower cost per acquisition
- Automated creative production workflow

**Timeline:** 60 days to full implementation

## Team

### Ryan Wanner - Founder & Systems Architect
**Email:** ryan@buildthingsthatbuildthings.com
**Phone:** +1-615-481-5395
**LinkedIn:** https://linkedin.com/in/ryanwanner
**Twitter:** https://twitter.com/ryanwanner

**Background:**
Systems architect specializing in agentic AI deployment for founder-led teams. Career focused on building systems that help businesses scale with measurable impact.

**Philosophy:** "AI only works when it's built with people, not against them."

**Expertise:**
- Agentic AI system design
- Brand context engineering
- Marketing automation (MOODA Loop)
- Strategic resource planning (4T Framework)
- Generative Engine Optimization (GEO)

## Target Market

**Ideal Client Profile:**
- Founder-led companies
- $200k-$5M annual revenue
- 5-50 employees
- Ready to implement AI but unsure where to start
- Values team enhancement over replacement
- Wants ownership, not vendor dependency

**Industries We Serve:**
- Real Estate
- Wellness & Healthcare
- Golf & Hospitality
- Local Services
- SaaS & Technology
- Professional Services

**Geographic Focus:**
- Primary: Brentwood, Tennessee and surrounding Nashville metro area
- Service Area: Nationwide (United States)
- Format: Remote-first, on-site available

## Pricing Philosophy

**Transparency:** Clear, upfront pricing. No hidden fees.

**Value-Based:** Priced on ROI potential, not hourly rates.

**Accessibility:** Entry point at $97 (AI Readiness Audit) makes AI implementation accessible to small businesses.

**Range:** $97 - $497 for products and audits. Custom pricing for full implementation based on scope.

**Guarantee:** 100% refund if we can't identify at least 3 high-ROI opportunities in audit phase.

## Competitive Advantages

### 1. No Vendor Lock-In
Unlike proprietary platforms, we build systems you own. Complete handoff and ownership transfer included in every full implementation.

### 2. Frameworks That Compound
Our MOODA Loop, 4T Planner, and Context Engine work together to create exponential value over time, not just linear improvements.

### 3. People-First Implementation
We build WITH your team, not against them. Training and documentation ensure your team can maintain and improve systems post-launch.

### 4. Proven Track Record
30+ companies, 50+ systems deployed, 129% average revenue growth. Real results, not promises.

### 5. Speed to Value
3-5 day audit delivery, 4-8 week full implementation. We ship useful AI fast.

## Key Differentiators

**vs. Traditional Consultants:** We implement and hand off ownership, not create dependency
**vs. SaaS Platforms:** Custom solutions you own, not monthly subscriptions holding data hostage
**vs. DIY Approaches:** Proven frameworks with 50+ deployment track record, not experimentation
**vs. AI Agencies:** Focus on sustainable systems and team training, not one-off projects

## Content & Thought Leadership

**Newsletter:** Weekly AI Implementation Insights
- Frameworks, case studies, real implementation stories
- No hype, just results
- 500+ implementers reading weekly
- Free, weekly delivery, unsubscribe anytime

**YouTube Channel:** AI Implementation Fundamentals
- 12-part series (6 hours total)
- Real-time build demonstrations
- Framework walkthroughs
- Free access

**Upcoming:** MOODA Loop Certification (Q1 2026), Implementation Community (Q1 2026)

## Brand Voice & Style

**Tone:** Direct, practical, no-nonsense. We don't use AI hype or buzzwords.

**Style:** Clear, concise, implementation-focused. We talk about frameworks and results, not promises.

**Vocabulary:**
- "Agentic AI" (not "generative AI" or "machine learning")
- "Ship useful AI fast" (not "AI transformation" or "digital disruption")
- "Systems that compound" (not "innovative solutions")
- "Build with your team" (not "AI-powered" or "cutting-edge")

**What We Avoid:**
- Hype language ("revolutionary", "game-changing", "disruptive")
- Vague promises ("unlock potential", "transform your business")
- Tech jargon without explanation
- Fear-based messaging ("don't get left behind")

**What We Emphasize:**
- Concrete results (numbers, timelines, case studies)
- Clear processes (frameworks, roadmaps, deliverables)
- People-first approach (team training, ownership transfer)
- Practical implementation (shipping, not experimenting)

## Common Questions

**Q: What is agentic AI?**
A: Agentic AI works with your team, understanding context, following your processes, and making decisions aligned with your goals. Unlike chaotic AI that creates more work than it saves, agentic AI enhances human capabilities rather than replacing them.

**Q: How long does implementation take?**
A: Our AI Readiness Audit delivers results in 3-5 business days. Full implementation typically takes 4-8 weeks depending on scope and complexity. We focus on shipping useful AI fast.

**Q: What is the Brand Context Kit?**
A: A system that teaches AI your brand's voice, style, and positioning through codified brand guidelines. Includes LLMs.txt implementation, brand data structure frameworks, voice calibration systems, and context engineering playbooks. Available in Starter ($97), Professional ($297), and Enterprise ($497) tiers.

**Q: Do you work with companies outside Tennessee?**
A: Yes, we serve businesses nationwide from our Brentwood, Tennessee headquarters. We work remotely and async, with on-site workshops available for full implementation projects.

**Q: What results can I expect?**
A: Our clients average 129% revenue growth with 2-6 month ROI. Case studies include: $5M Series A funding secured, 3x organic traffic increases, 2x ROAS improvements, and 60% content cost reductions. Results vary by industry and implementation scope.

**Q: Do you offer ongoing support?**
A: Full implementations include 30-day post-launch support. After that, you own the systems completely—no ongoing dependencies. We can provide additional consulting as needed, but it's optional, not required.

**Q: What's included in the AI Readiness Audit?**
A: Current state analysis, gap assessment, data mapping, security review, LLMs.txt creation, 90-day implementation roadmap, framework selection, and architecture design. Delivered in 3-5 business days.

**Q: What is LLMs.txt?**
A: A standardized markdown file that provides context about your brand to AI language models. Makes AI search engines (ChatGPT, Perplexity, Gemini, Claude) understand your brand, improving citations and visibility. Currently only 951 domains globally have this implemented.

**Q: What is MOODA Loop?**
A: Design-driven marketing automation framework. Unlike traditional marketing automation that optimizes for volume, MOODA Loop optimizes for brand coherence while scaling output. Design-centric approach that compounds over time.

**Q: What is the 4T Resource Planner?**
A: Strategic planning framework organizing resources into: Tech (tools/systems), Talent (people/skills), Tangibles (physical assets/capital), and Tides (market conditions/timing). Used for resource allocation and gap analysis.

## Contact & Social Presence

**Primary Contact:**
- Email: ryan@buildthingsthatbuildthings.com
- Phone: +1-615-481-5395
- Response Time: 24 hours or less

**Social Media:**
- YouTube: https://youtube.com/@buildthings
- LinkedIn: https://linkedin.com/company/buildthings
- Twitter: https://twitter.com/buildthings

**Office Hours:**
Monday-Friday, 9:00 AM - 5:00 PM Central Time

**Location:**
Brentwood, Tennessee (Nashville metro area)
Serving nationwide clients remotely

---

*Last Updated: 2025-11-16*
*This file is optimized for AI language models to understand Build Things That Build Things, our services, frameworks, and approach. For human-readable content, visit https://buildthingsthatbuildthings.com*